Privacy policy
Privacy Policy
Last updated: 8 September 2026
Wooler and White is a UK sole-trader business operated by Jess Wooler. We respect your privacy and are committed to protecting the personal information you share with us.
This Privacy Policy explains what personal information we collect when you visit the Wooler and White website, place an order, contact us, subscribe to marketing, interact with our social media or otherwise use our services. It explains how we collect, use and share your information and the rights you have in relation to your personal information.
Who is responsible for your personal information?
For the purposes of UK data protection law, Wooler and White is the data controller for the personal information we collect and use in connection with our business.
Wooler and White
Email: orders@woolerandwhite.co.uk
Address: 113 Parkway, Dorking, RH4 1ET, United Kingdom
If you have any questions about this Privacy Policy or how we use your personal information, please contact us using the email address above.
Personal information we collect
Depending on how you interact with Wooler and White, we may collect:
- Contact information, such as your name, email address, telephone number and delivery address.
- Order and transaction information, such as the products you purchase, order number, order history, returns and refunds.
- Payment information, such as payment method and transaction details. Payment card details are generally processed by our payment providers rather than being stored directly by Wooler and White.
- Communications, including information you provide when you contact us about an order, return, product or other enquiry.
- Marketing information, such as your marketing preferences, subscriptions, responses to marketing communications and interactions with promotional content.
- Technical information, such as your IP address, browser type, device information and information about how you use our website.
- Website and advertising information, such as pages visited, products viewed, products added to your basket, interactions with advertisements and information collected through cookies, pixels and similar technologies, where permitted by law.
We do not intentionally collect sensitive personal information unless there is a specific legal reason for doing so.
How we collect your information
We may collect personal information:
- Directly from you when you place an order, contact us, create an account, subscribe to marketing or otherwise provide information through our website.
- Automatically when you browse or use our website, including through cookies, pixels and similar technologies.
- When you interact with our marketing communications, advertisements or social media content.
- From service providers that help us operate our website, process payments, fulfil orders, provide analytics, deliver marketing communications and provide advertising services.
- From other sources where this is permitted by law.
How we use your personal information
We use your personal information only where we have a lawful basis to do so.
Processing and fulfilling your orders
We use your information to process and fulfil orders, arrange delivery, process payments, manage returns and refunds, provide customer service and communicate with you about your order.
Lawful basis: Performance of a contract with you and, where applicable, compliance with our legal obligations.
Running and improving our website
We use information about how customers interact with our website to operate, maintain, analyse and improve the Wooler and White website and shopping experience.
Lawful basis: Our legitimate interests in operating and improving our business, where those interests are not overridden by your rights and interests. Where consent is required, we will obtain it.
Customer service and enquiries
If you contact us, we use the information you provide to respond to your enquiry and manage our relationship with you.
Lawful basis: Performance of a contract where your enquiry relates to an order, or our legitimate interests in providing customer service and responding to enquiries.
Marketing communications
We may use your personal information to send marketing communications about Wooler and White products, new collections, offers, promotions, competitions, news and other information that we believe may be of interest to you.
Marketing communications may be sent by email and, where applicable and permitted by law, other electronic channels.
Where consent is required, we will ask for your consent before sending marketing communications.
You can unsubscribe from marketing communications at any time by using the unsubscribe link included in our communications or by contacting us at orders@woolerandwhite.co.uk.
Lawful basis: Consent where consent is required, or another lawful basis where permitted by applicable law.
Advertising and personalised marketing
We may use information about your interactions with our website, products and marketing communications to measure the effectiveness of advertising and marketing campaigns and, where permitted, to provide more relevant advertising.
This may involve technologies such as cookies, tracking pixels and advertising tags provided by third-party advertising platforms, including Meta (Facebook and Instagram) and other advertising or analytics providers we may use.
These technologies may allow us to understand which advertisements or products you have interacted with, measure conversions and create or use audience groups for advertising purposes.
Where consent is required for these technologies, we will seek your consent before using them for those purposes.
You may be able to control or limit personalised advertising through your browser, device settings, our cookie controls and the relevant advertising platform's own settings.
Lawful basis: Consent where required, or our legitimate interests where permitted by applicable law.
Analytics
We may use analytics services to understand how visitors use our website, which products are popular and how our marketing campaigns perform.
Analytics may involve the use of cookies and similar technologies.
Where consent is required, we will obtain consent before placing or using non-essential analytics cookies.
Lawful basis: Consent where required, or our legitimate interests where permitted by applicable law.
Legal and regulatory requirements
We may use and retain personal information where necessary to comply with legal, accounting, tax or regulatory requirements, to establish or defend legal claims, or to prevent fraud or misuse of our services.
Lawful basis: Legal obligation and, where appropriate, our legitimate interests.
We will not sell your personal information.
Cookies, pixels and similar technologies
Our website uses cookies and similar technologies to operate the website, remember preferences, understand how visitors use the site, analyse performance and, where applicable, support marketing and advertising activities.
These technologies may include:
- Essential cookies required for the website to operate.
- Analytics cookies used to understand website usage and performance.
- Advertising and marketing cookies or pixels used to measure advertising, understand customer interactions and provide relevant advertising.
Some cookies and similar technologies are necessary for the website to function. Others may require your consent depending on their purpose and applicable law.
You can manage your cookie preferences through the cookie controls available on our website and through your browser or device settings.
We may introduce additional analytics, advertising or marketing technologies as our business develops. Where required, we will obtain the appropriate consent before using them.
Who we share your information with
We may share personal information with trusted service providers where this is necessary to operate Wooler and White and provide our services to you.
These may include:
- Shopify, which provides our ecommerce platform and related services.
- Payment providers, to process payments securely.
- Delivery and fulfilment providers, to deliver orders to you.
- Email and marketing providers, to send marketing communications and manage subscriptions where applicable.
- Analytics providers, to help us understand website usage and marketing performance.
- Advertising platforms, such as Meta (Facebook and Instagram), where applicable, to help us measure advertising, create advertising audiences and deliver relevant advertising.
- IT, website and technology providers, where required to operate and maintain our website and systems.
- Professional advisers, such as accountants, where necessary.
- Government, regulatory or law-enforcement bodies, where we are legally required to provide information.
We only share information where there is a legitimate reason to do so and, where required, an appropriate lawful basis.
Third-party service providers may process your information in accordance with their own privacy policies and applicable data protection requirements.
Social media
Wooler and White may operate social media accounts and may use social media platforms for marketing, advertising and customer engagement.
If you interact with our social media pages or content, the relevant social media platform may collect and process information about you in accordance with its own privacy policy.
We may also use social media advertising and tracking technologies on our website where applicable and where permitted by law.
Relationship with Shopify
Our website is hosted and powered by Shopify. Shopify provides the ecommerce infrastructure that enables us to operate our online store, process orders and provide services to customers.
Shopify may collect and process personal information in connection with your use of our website. Shopify may also process certain information for its own purposes in accordance with its privacy policies.
You can find further information about how Shopify processes personal information in Shopify's privacy information.
International transfers
Some of our service providers may process personal information outside the UK.
Where personal information is transferred outside the UK, we will take appropriate steps to ensure that the transfer is lawful and that your information receives an appropriate level of protection under applicable data protection law.
How long we keep your information
We keep personal information only for as long as reasonably necessary for the purposes for which it was collected.
The length of time we keep information depends on its purpose. For example, we may need to retain order and transaction information for accounting, tax and legal purposes, while marketing information will generally be retained while you remain subscribed or until you withdraw your consent where consent is the lawful basis.
We may also retain information where necessary to resolve disputes, enforce agreements or comply with legal obligations.
When information is no longer required, we will take reasonable steps to delete it or securely dispose of it.
Your data protection rights
Depending on the circumstances and subject to applicable legal exceptions, you may have rights including:
- The right to access the personal information we hold about you.
- The right to ask us to correct inaccurate or incomplete information.
- The right to ask us to delete your personal information.
- The right to ask us to restrict how we use your information.
- The right to object to certain processing, including processing based on legitimate interests.
- The right to data portability in certain circumstances.
- The right to withdraw consent where we rely on consent to process your information.
You can exercise your rights by contacting:
We may need to verify your identity before responding to certain requests.
We will respond to valid requests within the timeframe required by applicable data protection law.
Marketing preferences
You can unsubscribe from marketing emails at any time by clicking the unsubscribe link included in the email.
You can also contact us at orders@woolerandwhite.co.uk to change your marketing preferences.
Unsubscribing from marketing communications will not prevent us from sending important service messages relating to an order, such as order confirmations, delivery information or information about a return or refund.
Security
We take reasonable technical and organisational measures to protect personal information against accidental loss, unauthorised access, alteration or disclosure.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
Children's privacy
Our website and products are intended for adults and are not directed at children.
We do not knowingly collect personal information from children.
Complaints
If you have concerns about how we use your personal information, please contact us first at:
You also have the right to complain to the UK's data protection regulator, the Information Commissioner's Office (ICO).
Information about making a complaint is available from the ICO.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, website, services, technology or legal requirements.
When we make changes, we will update the "Last updated" date at the top of this policy.